🎯 CORE STRATEGY (keep this simple)

You're not just “posting content”—you're doing three jobs:

1. Attract (reach new people)

2. Build trust (position herself as credible + relatable)

3. Convert (move people to your website)

If a post doesn’t do one of those, it’s noise.

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📱 CONTENT STRATEGY (what to post)

 
1. The 4 Content Pillars (rotate these)
• Education – Tips, myths, quick wins
• Personal – your story, struggles, why you care
• Proof – Testimonials, client wins, before/after (even small wins)
• Engagement – Questions, polls, “this or that,” opinions
👉 Ideal ratio:
• 40% Education
• 30% Personal
• 20% Proof
• 10% Engagement
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🎥 VIDEO FORMAT (this is the engine)

Short-form video (Reels / TikTok / Shorts)
should be your #1 focus.

🔥 Winning Structure (use this every time)

0–3 sec: HOOK

• “Most people trying to get healthy are doing this wrong…”

• “If you feel stuck with your energy, this might be why…”

3–20 sec: VALUE

• 1–3 simple, actionable tips

• Keep it clear, not complex

20–30 sec: RELATABLE MOMENT

• “I see this all the time with my clients…”

• “I struggled with this too…”

Final 5 sec: CTA (call to action)

• “If you want a simple plan, link’s in my bio”

• “I put a free guide on my site—check it out”

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🎬 Filming Tips

 
• Talk directly to camera (eye-level, natural light)
• Add captions (most people watch muted)
• Keep videos 20–45 seconds
• Don’t over-edit—authentic beats polished
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📅 POSTING SCHEDULE (consistency > perfection)

 
• 4–5 short videos per week
• 2–3 stories per day
• 1 longer-form post per week (carousel or deeper insight)
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💡 CONTENT IDEAS (plug-and-play)

 
Education
• “3 signs your body is burnt out”
• “The biggest mistake people make with stress”
• “Morning routine that actually works (no fluff)”
Personal
• “Why I started this business…”
• “What burnout looked like for me…”
• “The moment I realized something had to change…”
Proof
• “Client win: better sleep in 2 weeks”
• “What happened when we changed just ONE habit…”
Engagement
• “What’s harder for you: sleep or stress?”
• “Be honest: how’s your energy lately?”
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🔗 DRIVING TRAFFIC TO YOUR WEBSITE

 
1. Optimize Bio (this matters more than most people think)
• Clear outcome:
→ “Helping busy women reduce stress & feel energized again”
• Simple CTA:
→ “Start here ↓” (link to site)
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2. Create a FREE OFFER (this is huge)
People rarely go to a site “just to browse.”
Give them a reason:
• Free guide (e.g., “5-Day Reset for Energy”)
• Quiz (“What’s Draining Your Energy?”)
• Free 15-min consultation
👉 Every video should point to this.
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3. Use “Soft CTAs” in Content
Not always “buy now”—instead:
• “I break this down more on my site”
• “There’s a free resource linked in my bio”
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📈 GROWTH TACTICS (this is where traction happens)

 
1. Hook-first mindset
If the first 3 seconds aren’t strong, the video dies.
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2. Comment strategy (underrated)
• Reply to every comment
• Ask follow-up questions
• Turn comments into future content
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3. Local + niche hashtags
Mix:
• Broad: #wellnesscoach #selfcare
• Niche: #burnoutrecovery #stressrelieftips
• Local: #OrlandoWellness #FloridaHealth
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4. Collaborations
• Partner with:
o Yoga instructors
o Therapists
o Nutritionists
• Do IG Lives or joint videos
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💰 CONVERSION STRATEGY (turn followers into clients)

 
Your website should clearly answer:
• Who is this for?
• What problem does she solve?
• What’s the next step?
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2. Offer 1 clear entry point
Don’t overwhelm:
• “Book a free consultation”
• or “Download the free guide”
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3. Follow-up system
• Email capture from website
• Send:
o Tips
o Stories
o Invitations to work with her
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⚡ FINAL REALITY CHECK

 
Most people fail here because:
• They post inconsistently
• They overthink content
• They don’t ask for the next step

The ones who win:
👉 Show up consistently
👉 Talk like a human
👉 Make it easy to take action
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